GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Surface Shields generated revenue across three major home improvement retailers — Lowes, Ace Hardware, and Home Depot — between January and May 2026. Lowes dominated as the brand's primary retail channel, commanding a significant 73.5% share of total revenue, followed by Ace Hardware at 21.0% and Home Depot at just 5.6%. The brand's average product price sat at $37.13 during the tracked period, reflecting a modest 1.8% overall increase in average pricing. Despite this upward price trend, Surface Shields experienced a 12.9% decline in total revenue over the observed timeframe. These insights underscore the brand's heavy reliance on Lowes as its core revenue driver while highlighting potential challenges in sustaining growth across the broader retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Surface Shields on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Surface Shields.
BY REVENUE
Surface Shields sells 7% online and 93% offline. Online runs through 2 retailers; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 32K ratings on 3 retailers, Surface Shields averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.