GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Office Depot, and Newegg, Staedtler maintains a strong retail presence with Amazon commanding a dominant 72.7% share of the brand's revenue. Office Depot accounts for 26.0% of revenue share, making it the second most important retail channel for the brand. The average product price for Staedtler sits at $11.55, with pricing showing a 3.6% increase over the tracked period. Despite the positive price trend, overall revenue declined 14.2% during the observed timeframe, suggesting potential volume softness across key retail partners. These insights highlight the brand's heavy reliance on Amazon as its primary revenue driver while facing broader market headwinds.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Staedtler on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Staedtler.
BY REVENUE
Staedtler sells 70% online and 30% offline. Online runs through 2 channels; offline through 1. Online share has moved from 5% in Jan to 75% in May.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 2.45M ratings on 3 channels, Staedtler averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 2.45M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$6.17
Price
$288K
Revenue
$53.13
Price
$151K
Revenue
$5.74
Price
$143K
Revenue
$18.29
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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