Home/Insights/Brands/StaedtlerProduct Intelligence - 2026 YTD USA

Staedtler

300K+

Products Sold, Jan to Jul 2026

700+

# Offline Stores

$11.24

Avg. Price

4.6

Avg. Rating

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Staedtler Market Overview

Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to July 31, 2026 shows Staedtler holding an average product price of $11.24 across its assortment. Channel concentration is pronounced, with Amazon accounting for 72.6% of year-to-date revenue share while Office Depot contributes the remaining 26.5%. Momentum improved late in the period, as revenue climbed 15.1% month over month and finished 2.2% higher overall across the May-to-July window. Pricing moved in the opposite direction, easing 2.8% month over month to $10.76 and declining 6.2% across the same three-month stretch. Taken together, the Grips Intelligence figures point to a brand trading modest price erosion for renewed volume growth, with its performance still heavily tied to a single dominant retail channel.

Revenue Share by Channel
Data covers Amazon, Office Depot

Staedtler's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 2% from May to Jul.

Monthly revenue

Indexed values, 0-100

Staedtler's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.

Average price

Absolute values in $

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Staedtler's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Staedtler on Amazon.

Amazon

Categories by revenue share

Distribution in %

Staedtler's channels

REVENUE SHARE

Revenue distribution across tracked channels for Staedtler.

Channels by revenue share

Distribution in %

Staedtler's online vs offline revenue split

BY REVENUE

Staedtler sells 74% online and 26% offline. Online runs through 2 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

74%

26%

Offline

Online channels

74%

Amazon.com
Newegg.com

Offline channels

26%

Office Depot stores

Staedtler's customer ratings

BY REVIEW COUNT

Across 2.89M ratings on 2 channels, Staedtler averages 4.6. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 2.89M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Staedtler

BY REVENUE

Amazon
Amazon
#1STAEDTLER Mars Plastic, Premium Quality Vinyl Eraser, White, Latex-free, Age-resistant, Minimal Crumbling (526 50 BK) 4 Count (Pack of 1)

$5.76

Price

$347K

Revenue

#2Staedtler Double Hole Pencil Sharpener, Two Holes for Standard Pencils, Large Colored Pencils, and Makeup Pencils, 512 006

$5.49

Price

$194K

Revenue

#3STAEDTLER Noris digital jumbo 180J 22. EMR Stylus with soft digital eraser. For digital writing, drawing and erasing on EMR equipped displays, yellow-black (check the compatibility list)

$51.58

Price

$181K

Revenue

#4Fimo Professional Soft Polymer Clay 30/Pkg-8023C30

$30.13

Price

$60K

Revenue

#5STAEDTLER FIMO Soft Polymer Clay - Oven Bake Clay for Modeling, Jewelry, Sculpting, 1 lb Block, White 8021-0, 454 (8021-1LB-0)

$19.24

Price

$57K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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