Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to July 31, 2026 shows Staedtler holding an average product price of $11.24 across its assortment. Channel concentration is pronounced, with Amazon accounting for 72.6% of year-to-date revenue share while Office Depot contributes the remaining 26.5%. Momentum improved late in the period, as revenue climbed 15.1% month over month and finished 2.2% higher overall across the May-to-July window. Pricing moved in the opposite direction, easing 2.8% month over month to $10.76 and declining 6.2% across the same three-month stretch. Taken together, the Grips Intelligence figures point to a brand trading modest price erosion for renewed volume growth, with its performance still heavily tied to a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Staedtler on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Staedtler.
BY REVENUE
Staedtler sells 74% online and 26% offline. Online runs through 2 channels; offline through 1.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 2.89M ratings on 2 channels, Staedtler averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 2.89M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$5.76
Price
$347K
Revenue
$5.49
Price
$194K
Revenue
$51.58
Price
$181K
Revenue
$19.24
Price
$57K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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