GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Office Depot, Newegg and lowes.com from January 1 to July 31, 2026 shows Rolodex, a brand under Newell Brands (NASDAQ: NWL), commanding an average product price of $18.58. Amazon leads distribution with a 41.7% revenue share, closely trailed by Office Depot at 37.7%, meaning the top two channels together account for nearly 80% of tracked sales. Newegg contributes a further 15.1%, while lowes.com remains a marginal outlet at 5.4%. Momentum has softened over the May–July window, with revenue down 18.4% overall and a 13.6% month-over-month decline in the most recent period. Pricing has followed a similar path, slipping 11.6% across the timeseries to $17.97, suggesting discounting has not yet offset the volume pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rolodex on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rolodex.
BY REVENUE
Rolodex sells 62% online and 38% offline. Online runs through 3 channels; offline through 1. Online share has moved from 57% in Mar to 52% in Jul.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 34K ratings on 4 channels, Rolodex averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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