Royal Brites

Royal Brites Market Overview

Grips Intelligence in-store data tracked between January 1 and July 31, 2026 across Office Depot and Amazon shows Royal Brites operating as a heavily concentrated retail brand. Office Depot accounts for 89.8% of year-to-date revenue, leaving Amazon with just 10.2%, a split that leaves the brand's performance largely tied to a single retail partner. Pricing has held in a narrow band, with an average product price of $11.63 year-to-date and $11.61 in the most recent month, down 2.4% across the measured period. Momentum, however, has weakened materially: revenue fell 48.4% over the May–July trend window, including a 12.9% month-over-month decline in the latest month. With a 6.7% monthly drop in average price coinciding with that revenue slide, the data points to softening demand rather than a simple mix or discounting shift.