GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, and Office Depot, Skullcandy generated the vast majority of its revenue through Amazon, which accounted for 89.4% of total revenue share. The brand's average product price stood at $74.62, with pricing trending upward by 6.3% over the tracked period. Overall revenue grew 3.5% during the same timeframe, signaling steady demand for the brand. Best Buy captured 8.7% of revenue share as a distant second retailer, while Office Depot contributed just 1.1%, highlighting Skullcandy's heavy reliance on a single sales channel. Premium products like the Crusher ANC 2 and Method 360 ANC led the lineup on Amazon with price points ranging from approximately $155 to $240, while Office Depot skewed toward more budget-friendly options priced between $36 and $98.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Skullcandy on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Skullcandy.
BY REVENUE
Skullcandy sells 90% online and 10% offline. Online runs through 1 retailer; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 2.4M ratings on 3 retailers, Skullcandy averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 2.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$239.99
Price
$3.81M
Revenue
$154.93
Price
$2.44M
Revenue
$193.54
Price
$1.83M
Revenue
