GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot and Amazon from January 1 to July 31, 2026 shows SKILCRAFT, a trademark owned and licensed by National Industries for the Blind, concentrating almost all of its measured sales in a single retail channel. Homedepot.com accounts for 93.6% of year-to-date revenue, while Amazon contributes just 6.2%, leaving the brand's performance heavily tied to one retailer's shelf. The average product price sits at $62.46, positioning the brand in a mid-to-premium band relative to typical commodity assortments. Momentum has softened recently, with revenue down 6.5% month over month and 15.4% across the May–July 2026 timeseries window. Pricing, by contrast, has held up better, rising 2.0% over the same period despite a 6.9% monthly dip to $56.86, suggesting volume rather than price is driving the decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SKILCRAFT on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SKILCRAFT.
BY REVIEW COUNT
Across 31K ratings on 2 channels, SKILCRAFT averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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