GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, and Lowes.com, SimpliSafe demonstrates a highly concentrated retail footprint with Amazon commanding a dominant 90.8% of total revenue share. The brand's average product price during this period stood at $102.53, though pricing trended downward with a 5.1% overall decrease observed across the tracked months. Despite softening prices, SimpliSafe showed positive sales momentum with revenue growing 7.1% over the March to May 2026 period. Best Buy captured just 7.6% of revenue share while Lowes.com trailed significantly at 1.3%, underscoring SimpliSafe's heavy reliance on a single retail channel. This pricing and distribution dynamic suggests the brand may be leveraging competitive pricing strategies on Amazon to drive volume growth.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SimpliSafe on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for SimpliSafe.
BY REVENUE
SimpliSafe sells 92% online and 8% offline. Online runs through 2 retailers; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 171K ratings on 3 retailers, SimpliSafe averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 171K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$168.88
Price
$763K
Revenue
$398.94
Price
$617K
Revenue
$169.99
Price
$561K
Revenue
$54.99
Price
$369K
Revenue
