GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, acehardware.com, menards.com, homedepot.com and Newegg from January 1 through July 31, 2026 shows Simple Green, a brand of the privately held Sunshine Makers, Inc., holding a heavily concentrated channel mix. Amazon alone accounts for 60.4% of year-to-date revenue, with lowes.com (12.1%) and acehardware.com (11.7%) forming a secondary tier and menards.com, homedepot.com and Newegg together contributing the remaining 15.7%. Revenue momentum has been positive, growing 7.8% month over month and 8.1% across the May–July tracking window. That growth came alongside softer pricing, as the average selling price slipped 6.1% month over month to $15.19 and declined 3.1% over the same period. Against a year-to-date average product price of $15.52, the pattern suggests volume gains are being supported by more competitive price positioning rather than premiumization.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Simple Green on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Simple Green.
BY REVENUE
Simple Green sells 71% online and 29% offline. Online runs through 4 channels; offline through 3.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 846K ratings on 6 channels, Simple Green averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 846K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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