GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to July 31, 2026 shows Browning generating an average product price of $36.95. Amazon accounts for the clear majority of tracked revenue at 63.5%, followed by homedepot.com at 27.4% and lowes.com at 8.2%. Momentum has softened over the period, with revenue down 27.7% overall and a further 5.3% month-over-month decline in the most recent month observed. Pricing has held up better than volume, easing just 1.6% overall while the latest month saw average price climb 5.5% to $37.47. The combination of a resilient price point and a heavily Amazon-weighted revenue mix suggests the brand's near-term trajectory hinges largely on marketplace performance rather than its home-improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Browning on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Browning.
BY REVIEW COUNT
Across 78K ratings on 3 channels, Browning averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 78K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.64
Price
$47K
Revenue
$49.85
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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