GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Lowe's, Amazon and Home Depot, Simmons has been on a steep growth path. Revenue climbed 71.3% over the May-to-July tracked window, including a 7.2% gain in the most recent month. Pricing moved in the same direction, with the average selling price rising 28.0% across the period to $55.01, up 6.7% month over month and well above the $48.61 year-to-date average. Channel concentration is a defining feature of the brand's footprint: Lowe's accounts for 50.1% of year-to-date revenue, ahead of Amazon at 36.4% and Home Depot at 13.4%. With half of sales tied to a single retailer, Simmons's momentum remains closely linked to its Lowe's performance even as higher average prices lift overall revenue.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 71% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Simmons on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Simmons.
BY REVIEW COUNT
Across 14K ratings on 3 channels, Simmons averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$73.29
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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