GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Sennheiser generated an average product price of $193.41 across Amazon and Best Buy between January and May 2026, with Amazon commanding a dominant 88.5% share of the brand's retail revenue. The brand experienced a notable 17.2% decline in overall revenue during the March–May 2026 period, accompanied by a 4.7% drop in average selling price, signaling increased pricing pressure in a highly competitive market. This revenue softness comes at a pivotal time, as Sennheiser's consumer audio business is officially back on the market after Sonova confirmed plans to sell the division. Despite the headwinds, Sennheiser's top-selling products on Amazon span a wide price range from approximately $205 to $500, reflecting the brand's continued presence across multiple consumer segments. These insights, sourced from Grips Intelligence, underscore the challenges facing Sennheiser's consumer division as it navigates ownership uncertainty and shifting retail dynamics.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Sennheiser on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Sennheiser.
BY REVENUE
Sennheiser sells 89% online and 11% offline. Online runs through 1 retailer; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 822K ratings on 2 retailers, Sennheiser averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 822K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$204.92
Price
$2.11M
Revenue
$259.14
Price
$1.13M
Revenue
