GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Selkirk generated the majority of its revenue through Home Depot, which accounted for 55.7% of total revenue share between January and April 2026, followed by Menards at 17.7%, Ace Hardware at 15.6%, and Lowe's at 11.1%. The brand's average product price during this period stood at $43.99, reflecting a 3.8% overall decrease in average pricing. Selkirk's revenue experienced a notable 16.0% decline over the tracked period, suggesting softening demand across its key retail partners. Despite the revenue downturn, average prices saw a 7.8% month-over-month increase in the most recent period, indicating a possible shift toward higher-priced product sales. This data, sourced from Grips Intelligence, covers Selkirk's performance across Home Depot, Menards, Ace Hardware, and Lowe's from January through April 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Selkirk on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Selkirk.
BY REVENUE