GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Home Depot, Lowe's, Ace Hardware and Menards shows Selkirk, a privately held brand operated by Selkirk Sport LLC, generating an average product price of $41.03. Home Depot dominates the brand's retail footprint with 63.1% of year-to-date revenue, followed by Lowe's at 16.3%, Ace Hardware at 11.4% and Menards at 9.2%. Recent momentum has been mixed: revenue rose 11.0% month-over-month in the latest period tracked, yet remains down 6.9% overall since May 2026. Pricing has trended upward, with the average price climbing 11.5% month-over-month to $41.09 and ending 1.7% higher across the three-month window. That combination of concentrated retail distribution and rising average prices suggests Selkirk's shelf performance hinges heavily on a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Selkirk on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Selkirk.
BY REVENUE
Selkirk sells 68% online and 32% offline. Online runs through 2 channels; offline through 3.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 22K ratings on 4 channels, Selkirk averages 4.2★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.2
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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