GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, Best Buy and Newegg shows Samson, a brand of privately held Samson Technologies Corp., holding an average product price of $79.84 over the period. Amazon dominates the brand's distribution with a 71.4% share of year-to-date revenue, followed by Best Buy at 18.6% and Newegg at 9.6%. Revenue trends were mixed in the May–July window, rising 3.3% month over month in the latest period but declining 10.0% overall across the three months. Average selling price moved in the opposite direction, climbing 2.6% over the same span to reach $81.32. That combination of firmer pricing against softer revenue suggests unit volumes, rather than discounting, are the key variable to watch in the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Samson on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Samson.
BY REVENUE
Samson sells 81% online and 19% offline. Online runs through 2 channels; offline through 1. Online share has moved from 76% in Mar to 92% in Jul.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 228K ratings on 3 channels, Samson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 228K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.99
Price
$10K
Revenue
$499.99
Price
$8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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