FIFINE

FIFINE Market Overview

According to in-store data from Grips Intelligence covering January to April 2026, FIFINE maintains a highly concentrated retail footprint, with Amazon commanding 99.8% of the brand's total revenue share. The brand's average product price sits at $54.09, reflecting a modest 0.9% decrease over the tracked period. Notably, FIFINE experienced a significant revenue decline of 20.2% between February and April 2026, including an 11.6% month-over-month drop in the most recent period. Despite the downward revenue trend, the brand's pricing has remained relatively stable, suggesting that demand softness rather than discounting is driving the decline. These insights, sourced from Grips Intelligence, highlight both FIFINE's heavy Amazon dependency and the revenue headwinds the brand currently faces across tracked retailers.