GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, RØDE demonstrates a heavily concentrated retail footprint, with Best Buy commanding 98.2% of its revenue share compared to just 1.8% from Amazon. The brand's average product price sits at $134.40, though this figure saw an 8.8% increase over the tracked period, suggesting a shift toward higher-priced SKUs. Despite the rising average price, RØDE experienced a notable 41.7% decline in overall revenue during the same window, signaling potential demand softening across its retail channels. Among its top-performing listings at Best Buy, premium products like the RØDECaster PRO II ($699.99) and the Wireless PRO system ($282.22) anchor the higher end of its portfolio. These trends point to a brand navigating a challenging sales environment while its pricing strategy continues to move upmarket.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for RØDE on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for RØDE.
BY REVENUE
