GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across the tracked Amazon and Best Buy channels, RØDE maintained an average product price of $226.84. Revenue was split between Amazon at 55.9% and Best Buy at 44.1%, giving the brand a relatively balanced two-channel footprint rather than a single dominant outlet. Momentum turned positive in the most recent tracked month, with revenue up 17.0% versus the prior month and 6.0% higher across the May–July window. Pricing moved in the opposite direction, with the average selling price falling 22.4% over the same stretch to $213.13, suggesting a heavier mix of lower-priced units or sharper promotional activity. At Best Buy, the assortment still spans a wide price range, from $182.05 at the entry level to $475.39 for the top-tier item, indicating room to shift mix back toward premium tiers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for RØDE on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for RØDE.
BY REVENUE
RØDE sells 56% online and 44% offline. Online runs through 1 channel; offline through 1.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 28K ratings on 2 channels, RØDE averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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