GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Ace Hardware and Menards shows Safety Works, a brand of privately held Protective Industrial Products (PIP Global Safety), concentrating the vast majority of its retail revenue in a single account. Lowe's alone accounts for 83.8% of year-to-date revenue, with Ace Hardware contributing 12.9% and Menards just 2.8%. The brand's average product price sits at $13.52, positioning it firmly in the value tier of the retail safety aisle. Momentum has softened recently, with revenue down 7.1% month over month and 1.4% lower across the May–July window. Average selling price has drifted down in parallel, easing 3.2% month over month to $13.25 and 2.4% over the same three-month period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Safety Works on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Safety Works.
BY REVENUE
Safety Works sells 9% online and 91% offline. Online runs through 2 channels; offline through 3. Online share has moved from 1% in Mar to 14% in Jul.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 12K ratings on 3 channels, Safety Works averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.88
Price
$137K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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