GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Home Depot, Lowe's, Amazon, and Menards, Steelman maintains a competitive average product price of $22.78. Home Depot dominates as Steelman's leading retail channel, commanding a 43.2% revenue share, while Lowe's and Amazon follow closely with 25.9% and 25.5% respectively. Notably, Steelman's average price has risen 3.1% over the tracked period, signaling a modest upward pricing trend. Menards accounts for a smaller 4.5% share, indicating that Steelman's revenue is heavily concentrated across three major retailers. This distribution highlights a well-balanced yet top-heavy retail strategy for the brand in the current market landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Steelman on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Steelman.
BY REVENUE
