GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Steelman, a brand of privately held JS Products, generating revenue across four tracked retail channels, with homedepot.com leading at 38.1% share, followed closely by lowes.com at 31.0% and Amazon at 27.5%. Menards.com remains a marginal contributor at just 2.3% of year-to-date revenue, underscoring how concentrated the brand's distribution is among its top three partners. Momentum has softened over the May through July window, with revenue down 9.4% month over month and 21.3% across the full three-month period. Pricing, however, has moved in the opposite direction, with the average selling price climbing 3.5% month over month to $22.78 and 3.6% overall. That combination of firmer pricing against declining revenue suggests unit volumes, rather than discounting pressure, are behind the recent softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Steelman on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Steelman.
BY REVIEW COUNT
Across 99K ratings on 4 channels, Steelman averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 99K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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