GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to July 31, 2026, Safer — a brand of Lancaster, Pennsylvania-based Woodstream Corporation — commands an average product price of $15.93. Amazon dominates the brand's distribution footprint with 94.4% of year-to-date revenue, leaving menards.com with a comparatively modest 5.0% share. Momentum has been strong in the most recent quarter, with revenue climbing 48.0% month-over-month and 66.4% overall since the start of the May–July tracking window. That growth came despite slight pricing softness, as the average selling price eased 0.1% month-over-month to $15.70 and slipped 2.6% across the same period. The combination of accelerating revenue against gently declining prices suggests volume-driven expansion rather than pricing power for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 66% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Safer on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safer.
BY REVIEW COUNT
Across 1.56M ratings on 2 channels, Safer averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 1.56M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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