FITT

FITT Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Menards, Amazon and Ace Hardware shows FITT operating at an average product price of $61.75. Distribution is heavily concentrated, with menards.com accounting for 95.3% of year-to-date revenue, leaving Amazon at 2.1% and acehardware.com at just 1.5%. Recent momentum has been challenging, as revenue fell 30.2% month over month and is down 51.7% across the tracked trend period from May to July 2026. Pricing has held far steadier than volume, with the average price easing to $60.77, a 4.0% monthly decline and only a 0.9% drop overall. Together, the figures point to a brand whose performance is closely tied to a single retail partner rather than to price movement.