GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, FITT generated the vast majority of its revenue through menards.com, which accounted for a dominant 92.5% share across the January–April 2026 tracking period, followed by acehardware.com at 3.3%, Amazon at 2.8%, and homedepot.com at 1.0%. The brand experienced remarkable revenue growth of 671.3% over the tracked period, signaling a significant surge in consumer demand. FITT's average product price stood at $61.20, with pricing trending upward by 10.8% overall during the same window. This combination of explosive revenue growth and rising average prices suggests strengthening brand positioning and potential premiumization across its retail footprint. The heavy concentration at Menards highlights a key channel dependency that distinguishes FITT's retail distribution strategy from more diversified competitors.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 671% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for FITT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for FITT.
