GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, homedepot.com, menards.com, lowes.com and acehardware.com shows Bird-X, operated directly by privately held Bird-X, Inc., generating 43.0% of year-to-date revenue on Amazon, with homedepot.com at 24.4% and menards.com close behind at 22.8%. That distribution leaves lowes.com (5.1%) and acehardware.com (4.7%) as comparatively minor contributors, indicating a revenue base concentrated in three channels. Revenue softened over the observed period, falling 7.0% month over month and 16.2% overall. Average price moved in the opposite direction, rising 10.7% month over month to $33.95 and 24.8% across the period, against a year-to-date average product price of $30.13. The combination of rising realized prices and declining revenue points to unit-volume pressure rather than pricing weakness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Bird-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bird-X.
BY REVENUE
Bird-X sells 73% online and 27% offline. Online runs through 3 channels; offline through 2. Online share has moved from 78% in Mar to 73% in Jul.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 175K ratings on 5 channels, Bird-X averages 3.9★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.9
/ 5
From 175K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$184.58
Price
$96K
Revenue
$147.99
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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