Rubberific

Rubberific Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's and Amazon, Rubberific's demand is split almost evenly between its two retail channels. Lowe's accounts for 52.7% of year-to-date revenue, with Amazon close behind at 47.2%, leaving the brand unusually balanced rather than dependent on a single retailer. Revenue has softened over the tracked period, falling 32.0% overall and declining a further 17.2% month over month in the most recent reading. Pricing has moved in the opposite direction more recently, with the average selling price rising 4.9% month over month to $27.32, even as it remains down 5.0% across the full period. Blended across both channels, the average product price sits at $25.18, a mid-range position that suggests volume, not price, is driving the current revenue trajectory.