Keystone

Keystone Market Overview

According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Home Depot, Amazon, and Lowe's, Keystone — a brand within the Molson Coors Beverage Company (NYSE: TAP) portfolio — has posted notable momentum, with revenue up 36.4% over the tracked period. Distribution is heavily concentrated, as homedepot.com accounts for 76.6% of year-to-date revenue, far ahead of Amazon at 13.7% and lowes.com at 9.7%. Pricing has trended upward as well, with the average product price climbing 23.5% over the period to reach $415.11 in the most recent month, a 13.1% month-over-month increase. Against that backdrop, the year-to-date average price of $372.29 suggests the brand's recent premium positioning is a shift rather than a baseline. Continued monthly revenue growth of 9.7% indicates that higher price points have not yet dampened demand across the retailers tracked.