GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking in-store performance from January to May 2026 across five major U.S. retailers, Roundup generated 58.0% revenue growth over the observed period, signaling strong seasonal momentum heading into peak lawn care months. Ace Hardware led all retailers with a 36.1% revenue share, followed closely by Lowe's at 34.4%, while Amazon captured 21.3% of the brand's total revenue. The combined dominance of Ace Hardware and Lowe's — accounting for over 70% of Roundup's revenue — highlights the brand's heavy reliance on home improvement-focused retail channels. Roundup's average product price stood at $31.88, though pricing trended downward by 26.8% over the period, suggesting increased promotional activity or a shift toward lower-priced SKUs. Menards and Home Depot rounded out the retailer mix with 7.2% and 1.0% revenue shares respectively, indicating significant room for growth at these outlets.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 70% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Roundup on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Roundup.
BY REVENUE
Roundup sells 24% online and 76% offline. Online runs through 3 retailers; offline through 3.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 1.15M ratings on 4 retailers, Roundup averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
