GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on the data provided, here is the market overview: According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Preen maintains a strong retail presence with an average product price of $61.19. Home Depot dominates as Preen's leading retail partner, commanding a significant 56.8% revenue share — more than four times that of its next closest retailer, Lowe's, at 13.0%. Ace Hardware and Menards follow closely behind Lowe's, holding 12.4% and 10.7% revenue shares respectively, while Amazon trails at just 7.2%, underscoring Preen's heavy reliance on traditional home improvement channels. Notably, the brand's average price has declined by 52.7% over the tracked period, suggesting aggressive promotional activity or a shift in product mix toward lower-priced offerings. This pricing trend, combined with a 36.6% drop in revenue over the same window, signals a challenging period for the brand that warrants close monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 53% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Preen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Preen.
BY REVENUE
Preen sells 67% online and 33% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 81% in Jan to 54% in May.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 445K ratings on 5 retailers, Preen averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 445K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.66
Price
$346K
Revenue
