GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GrowTrax generated the largest share of its revenue through Menards at 44.8%, followed by Lowe's at 26.7% and Amazon at 20.6% during the January to May 2026 period across five tracked retailers. Home Depot and Ace Hardware accounted for a combined 7.9% of revenue share, indicating a heavily concentrated distribution strategy. The brand's average product price sat at $32.82, reflecting accessible pricing within its category. Notably, GrowTrax experienced a striking 164.6% revenue growth over the March to May 2026 window, signaling strong seasonal demand acceleration. This rapid growth, paired with a stable average price that shifted only 0.9% over the same period, suggests volume-driven momentum rather than price-led gains.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 165% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GrowTrax on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for GrowTrax.
BY REVENUE
GrowTrax sells 27% online and 73% offline. Online runs through 2 retailers; offline through 3. Online share has moved from 11% in Jan to 29% in May.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
