GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's, Home Depot, Ace Hardware, and Amazon, Milorganite demonstrates a well-distributed retail presence with Lowe's leading at 33.5% revenue share, closely followed by Home Depot at 31.4% and Ace Hardware at 29.0%. Amazon accounts for just 6.2% of Milorganite's revenue share, indicating the brand's sales are heavily concentrated in brick-and-mortar home improvement retailers. The average product price for Milorganite sits at $43.21, though pricing has seen notable fluctuation with a 36.8% decrease in average price over the tracked period. Overall, Milorganite posted 3.8% revenue growth during the period, suggesting steady demand despite the pricing shifts across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 38% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Milorganite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Milorganite.
BY REVENUE
Milorganite sells 56% online and 44% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 86% in Jan to 37% in May.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 116K ratings on 4 retailers, Milorganite averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 116K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
TO MILORGANITE
