GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to July 31, 2026, Rotring — a brand under Newell Brands (NASDAQ: NWL) — has seen revenue decline 23.7% over the measured period. Amazon dominates the brand's distribution footprint with 95.7% of year-to-date revenue share, leaving Office Depot with just 4.3%. The average product price sits at $26.16, though the most recent month registered $25.57, a 5.5% month-over-month drop and a 4.5% decrease across the full period. Month-over-month revenue was comparatively stable, easing just 0.4%, suggesting the steeper decline came earlier in the window. The pricing spread across top-selling items is wide, ranging from roughly $22.66 to $45.45, indicating the brand competes across both entry and premium tiers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rotring on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rotring.
BY REVIEW COUNT
Across 221K ratings on 2 channels, Rotring averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 221K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$43.58
Price
$130K
Revenue
$31.75
Price
$109K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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