GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across Amazon, Office Depot, and Newegg, Rocketbook demonstrates an overwhelming concentration on Amazon, which accounts for 95.7% of the brand's total revenue share. The brand's average product price sits at $32.34, though pricing has seen a notable 13.4% decline over the tracked period. Despite the downward price trend, Rocketbook experienced strong sales momentum with revenue growing 31.3% over the period. Office Depot and Newegg capture only a combined 4.4% of revenue share, suggesting significant room for retail distribution expansion beyond Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rocketbook on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rocketbook.
BY REVENUE
Rocketbook sells 95% online and 5% offline. Online runs through 2 channels; offline through 1. Online share has moved from 32% in Jan to 100% in May.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 1.57M ratings on 3 channels, Rocketbook averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.57M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.80
Price
$170K
Revenue
$16.43
Price
$57K
Revenue
$32.87
Price
$30K
Revenue
$25.99
Price
$25K
Revenue
$33.17
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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