GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com, lowes.com, acehardware.com and homedepot.com from January 1 to July 31, 2026 shows Rock Doctor concentrating the bulk of its sales in a single channel. Amazon alone accounts for 66.6% of year-to-date revenue, with menards.com contributing a further 24.2% and the remaining three retailers together making up under 10%. Momentum has been positive in recent months, with revenue up 30.5% month-over-month and 21.9% higher across the May–July window. Pricing has firmed alongside that growth, as the average price climbed 5.8% month-over-month to $16.07, ahead of the $14.66 year-to-date average. The combination of rising volume and rising price points suggests the brand is gaining traction without discounting, though its heavy reliance on two retailers remains a concentration risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rock Doctor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rock Doctor.
BY REVENUE
Rock Doctor sells 74% online and 26% offline. Online runs through 3 channels; offline through 2.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 55K ratings on 5 channels, Rock Doctor averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 55K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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