GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards.com, Amazon, HomeDepot.com and Lowes.com from January 1 to July 31, 2026, Mint-X — a brand of privately held Mint-X LLC — has seen revenue contract 32.0% over the measured period. Menards.com is the brand's dominant outlet at 52.5% of year-to-date revenue, with Amazon contributing 37.6% and the two remaining home-improvement channels together accounting for just 9.3%. Pricing has softened materially, with the average selling price down 25.5% to $10.61 in the latest month against a year-to-date average of $13.30. The most recent month also showed a 13.7% sequential revenue decline, suggesting the downward trend has not yet stabilized. Taken together, the concentration in two channels and sustained price erosion are the defining dynamics to watch for Mint-X.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 25% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Mint-X on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mint-X.
BY REVENUE
Mint-X sells 47% online and 53% offline. Online runs through 3 channels; offline through 1. Online share has moved from 56% in Mar to 23% in Jul.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 33K ratings on 4 channels, Mint-X averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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