Red Devil

Red Devil Market Overview

According to in-store data from Grips Intelligence, Red Devil maintained an average product price of $9.32 across four major retailers tracked from January to May 2026. Amazon dominated as Red Devil's leading retail channel, capturing 62.4% of the brand's total revenue share, followed by Menards at 30.9%, while Lowe's and Ace Hardware accounted for a combined 6.7%. The brand demonstrated strong momentum during this period, with overall revenue growing 15.4% alongside a 13.2% increase in average pricing, signaling healthy demand and pricing power. Red Devil's pricing strategy varied significantly across retailers, with products on Lowe's ranging up to $89.98 for bulk packs compared to an entry point of $2.74 on Menards. This diversified retail presence across both mass-market and specialty hardware channels positions Red Devil competitively in the home improvement space.