GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Ace Hardware, and Lowe's from January 1 to July 31, 2026, Red Bull maintains a heavily consolidated channel mix. Amazon alone accounts for 79.2% of year-to-date revenue, leaving Ace Hardware at 11.4% and Lowe's at 8.5%. The brand's average product price sits at $13.47 across the tracked period, a figure inflated by multi-unit Amazon listings that price well above single-unit retail equivalents. Momentum turned positive in the most recent month, with revenue up 9.8% month over month and total revenue rising 1.7% across the May–July window. Pricing moved in tandem, climbing 7.7% month over month to $14.35 and 6.0% overall, suggesting Red Bull's recent growth has been supported as much by pricing as by volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Red Bull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Bull.
BY REVENUE
Red Bull sells 79% online and 21% offline. Online runs through 1 channel; offline through 3.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 3.96M ratings on 3 channels, Red Bull averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.96M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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