Real Wood Products

Real Wood Products Market Overview

According to Grips Intelligence, in-store sales tracked across Menards, Lowe's and Ace Hardware from January 1 to July 31, 2026 show Real Wood Products concentrating the bulk of its revenue at a single retailer, with Menards accounting for 54.9% of year-to-date sales. Lowe's contributed a further 33.5%, while Ace Hardware trailed at 11.6%, leaving nearly nine in ten dollars tied to just two chains. Momentum weakened sharply over the May–July window, with revenue falling 45.8% month-over-month in the latest period and 77.3% across the quarter overall. Pricing moved in the opposite direction, with the average selling price climbing 7.0% month-over-month to $66.97 and rising 17.5% over the same three-month stretch. Against a year-to-date average product price of $59.70, that divergence suggests a mix shift toward higher-ticket items even as unit demand contracts.