GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across tracked retail channels including Amazon, Lowe's, Home Depot, and Best Buy, Razor—which remains a privately held company—posted overall revenue growth of 20.4% during the period. Grips Intelligence data shows the brand carries an average product price of $103.63, which climbed 6.9% over the timeframe. Amazon dominated Razor's channel mix with an 87.6% revenue share, dwarfing Lowe's at 7.9%, Home Depot at 3.4%, and Best Buy at 1.1%. Grips Intelligence figures for the April 1 to June 30 quarter indicate revenue momentum leveled off, edging up just 0.3% month-over-month while the average price dipped 0.2% to $97.53. This combination of strong year-to-date top-line expansion alongside a cooling quarterly trend points to a maturing sales curve heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Razor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Razor.
BY REVIEW COUNT
Across 1.24M ratings on 3 channels, Razor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.24M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$266.20
Price
$945K
Revenue
$123.63
Price
$825K
Revenue
$115.88
Price
$772K
Revenue
$569.84
Price
$671K
Revenue
$597.18
Price
$625K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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