GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online tracking data from Grips Intelligence, Razor generated the vast majority of its revenue through Amazon, which accounted for 93.2% of total revenue share between January and May 2026, with Lowe's (4.3%) and Home Depot (1.8%) trailing far behind. The brand's average product price during this period stood at $109.86, reflecting a diverse catalog spanning various price points. Notably, Razor experienced strong momentum with revenue growing 36.2% over the tracked period, signaling robust consumer demand. Average pricing saw a slight overall decline of 1.9%, suggesting possible promotional activity or a shift in product mix toward more affordable items. These insights, sourced from Grips Intelligence, highlight Razor's dominant positioning on Amazon and its accelerating sales trajectory across major U.S. retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Razor on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Razor.
BY REVIEW COUNT
Across 1.28M ratings on 3 retailers, Razor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.28M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$117.00
Price
$2.1M
Revenue
$268.27
Price
$2.05M
Revenue
$560.55
Price
$945K
Revenue
$42.11
Price
$907K
Revenue
