Razor

Razor Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, Lowe's, and Home Depot, Razor's sales remain heavily concentrated in a single channel. Amazon accounts for 82.8% of year-to-date revenue, with lowes.com contributing 11.5% and homedepot.com just 5.4%. The brand's average product price sits at $95.49 year to date, though pricing has softened to $85.78 in the most recent month, a 9.4% month-over-month decline and a 10.3% drop overall across the tracked period. Revenue has followed a similar trajectory, falling 16.4% versus the prior month and 28.4% across the measurement window. The combination of double-digit price erosion and contracting revenue suggests Razor is facing margin and demand pressure alongside its dependence on one dominant retail channel.