GoTrax

GoTrax Market Overview

According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, Lowes.com and Best Buy, GoTrax generated an average product price of $105.46. Amazon dominates the brand's channel mix at 75.8% of year-to-date revenue, leaving Lowes.com at 13.8% and Best Buy at 10.4% — a concentration that ties GoTrax's momentum closely to a single retail partner. Momentum has softened recently, with revenue falling 9.5% month-over-month and 6.8% across the May–July tracked window. Pricing has moved in the same direction, with the average selling price down 12.1% month-over-month to $109.74 and 10.2% lower over the period. With assortment spanning entry-level items near $37.99 up to products around $659.99, the declining average price suggests demand is shifting toward the lower end of the range rather than reflecting a uniform discount.