GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Best Buy, Niu posted a notable 52.0% revenue growth over the tracked period, signaling strong momentum for the brand. Amazon dominates as Niu's primary retail channel, commanding 74.8% of total revenue share, while Best Buy accounts for the remaining 25.2%. The brand's average product price stands at $369.77, reflecting a 10.2% decrease over the period despite a recent monthly uptick of 12.8%. Month-over-month revenue surged 49.8%, suggesting accelerating consumer demand heading into mid-2026. These trends position Niu as a brand gaining significant traction across major U.S. retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Niu on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Niu.
BY REVENUE
Niu sells 75% online and 25% offline. Online runs through 1 retailer; offline through 1.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 2.9K ratings on 2 retailers, Niu averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 2.9K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
