GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Menards, Amazon, Lowe's, Ace Hardware and Best Buy shows Rayovac, a brand owned by Energizer Holdings (NYSE: ENR), generating a well-distributed revenue base rather than relying on a single retailer. Menards leads with a 33.2% revenue share, followed closely by Amazon at 29.8% and Lowe's at 21.8%, while Ace Hardware contributes 14.0% and Best Buy trails at just 1.1%. The average product price sits at $13.58 across the period, with the most recent month reaching $13.99 after a 1.3% month-over-month increase. Pricing has been broadly stable overall, up 0.4% across the tracked window, suggesting limited discounting pressure. Revenue rose 1.7% in the latest month but remains down 2.0% over the full period, pointing to a modest recovery against a softer year-to-date trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rayovac on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rayovac.
BY REVENUE
Rayovac sells 32% online and 68% offline. Online runs through 2 channels; offline through 4. Online share has moved from 33% in May to 28% in Sep.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 1.4M ratings on 4 channels, Rayovac averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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