GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rayovac generated the largest share of its revenue through Menards (32.8%) and Amazon (30.5%) between January and May 2026, followed by Lowe's (19.2%) and Ace Hardware (15.9%), across five tracked retailers. The brand's average product price stood at $14.08 during this period. Rayovac experienced a notable revenue decline of 9.7% over the trailing three-month trend, signaling potential headwinds in consumer demand or shifting competitive dynamics. Meanwhile, average pricing edged down 1.0% over the same window, suggesting modest deflationary pressure across its retail footprint. Best Buy accounted for just 1.4% of Rayovac's revenue share, indicating the brand's distribution strength is concentrated in home improvement and hardware channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Rayovac on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Rayovac.
BY REVENUE
Rayovac sells 31% online and 69% offline. Online runs through 1 retailer; offline through 4.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 1.73M ratings on 5 retailers, Rayovac averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.73M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
