Grips Intelligence in-store data covering January 1 through July 31, 2026 across lowes.com and homedepot.com shows Rapid-Rope operating from a highly concentrated retail footprint. Lowe's accounts for 97.7% of year-to-date revenue, leaving Home Depot with just 1.9% and underscoring how dependent the brand's performance is on a single retail partner. Momentum has been strong over the tracked period, with revenue up 94.6% overall, though the most recent month recorded a 17.4% decline versus the prior month. Pricing has trended upward as well, with the average product price rising 7.5% to a recent $17.16, including a 6.7% month-over-month increase, against a period average of $16.23. Taken together, the Grips Intelligence figures point to a brand scaling quickly on favorable pricing but carrying meaningful channel-concentration risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 95% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rapid-Rope on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rapid-Rope.
BY REVENUE
Rapid-Rope sells 6% online and 94% offline. Online runs through 2 channels; offline through 1.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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