Home/Insights/Brands/PurProduct Intelligence - 2026 YTD USA

Pur

Start benchmarking for free
Sign in with Google

1M+

Products Sold, Jan to May 2026

2,100+

# Offline Stores

$15.08

Avg. Price

4.4

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Pur Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Ace Hardware, and Lowe's, Pur maintains a strong retail presence with an average product price of $15.08. Amazon dominates as Pur's primary sales channel, commanding an overwhelming 96.7% of the brand's total revenue share. The brand has demonstrated healthy momentum, with revenue growing 5.8% over the tracked period alongside a 3.4% increase in average price, suggesting strengthening demand and pricing power. Ace Hardware and Lowe's account for a combined 2.7% of revenue share, indicating significant concentration in a single marketplace. These trends point to a brand with solid growth trajectory but notable channel dependency that could shape its competitive positioning going forward.

Revenue Share by Retailer
Data covers Amazon, Ace Hardware, Lowe's

Pur's monthly revenue

OVER TIME

Over the last three months, revenue on tracked retailers has grew by 6% from Mar to May.

Monthly revenue

Indexed values, 0-100

Pur's average price

OVER TIME

Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.

Average price

Absolute values in $

Start benchmarking for free

Sign in with Google

Pur's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Pur on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Pur's retailers

REVENUE SHARE

Revenue distribution across tracked retailers for Pur.

Retailers by revenue share

Distribution in %

Pur's customer ratings

BY REVIEW COUNT

Across 2.94M ratings on 3 retailers, Pur averages 4.4. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 2.94M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Pur

BY REVENUE

Amazon
Amazon
#1PUR Gum | Sugar Free Chewing Gum | 100% Xylitol | Vegan, Aspartame Free, Gluten Free & Diabetic Friendly | Natural Spearmint Flavored Gum, 55 Pieces (Pack of 3)

$11.81

Price

$1.65M

Revenue

#2PUR PLUS Mineral Core Faucet Mount Water Filter Replacement (2 Pack) – Compatible With All PUR Faucet Filtration Systems

$26.85

Price

$1.51M

Revenue

#3PUR Water Pitcher Replacement Filter (Pack of 4), Blue – Compatible with all PUR Pitcher and Dispenser Filtration Systems, PPF900Z

$23.64

Price

$1.51M

Revenue

#4PUR PLUS Mineral Core Faucet Mount Water Filter Replacement (4 Pack) – Compatible With All PUR Faucet Filtration Systems

$47.33

Price

$1.34M

Revenue

#5PUR PLUS Water Pitcher Replacement Filter with Lead Reduction (3 Pack), Blue – Compatible with all PUR Pitcher and Dispenser Filtration Systems

$20.40

Price

$1.18M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved