GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon, Lowes, Menards, and Home Depot, Safe Home commands the largest share of its revenue from Amazon at 47.4%, followed by Lowes at 24.8% and Menards at 22.2%. The brand's average product price sits at $20.91, with pricing trending upward by 4.3% over the tracked period. Revenue has shown consistent growth, increasing 4.9% overall during the analysis window. Home Depot represents the smallest channel for Safe Home, contributing just 5.6% of total revenue, suggesting significant room for expansion with the nation's largest home improvement retailer. These trends indicate Safe Home is gaining momentum across major retail channels while gradually strengthening its pricing power.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safe Home on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Safe Home.
BY REVENUE
Safe Home sells 53% online and 47% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 59% in Jan to 54% in May.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 27K ratings on 4 retailers, Safe Home averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
