GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Puffs generated the majority of its revenue through Amazon, which accounted for 89.9% of its retail share between January and May 2026, followed by menards.com at 8.5%. The brand's average product price during this period stood at $10.96, though pricing saw an overall decline of 5.3% over the tracked months. Revenue experienced a notable downturn, dropping 11.6% across the reporting window, signaling potential headwinds in consumer demand or shifting competitive dynamics. Despite the revenue softness, average pricing showed some short-term resilience with a 2.8% month-over-month increase in the most recent period. These trends suggest Puffs may need to reassess its retail and pricing strategy to stabilize performance across its key sales channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Puffs on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Puffs.
BY REVENUE
Puffs sells 90% online and 10% offline. Online runs through 1 retailer; offline through 4.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 2.3M ratings on 2 retailers, Puffs averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 2.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
