GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Puffs—owned by The Procter & Gamble Company (NYSE: PG), which markets paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands—saw its overall in-store revenue decline 22.3% between January 1 and June 30, 2026, based on tracked sales across Amazon and menards.com. The most recent month alone posted a 17.4% revenue drop versus the prior month. Amazon dominated distribution with an 89.0% revenue share, while menards.com accounted for just 9.1%. Meanwhile, the average product price rose 5.5% over the period to reach $10.91, indicating pricing gains that ran counter to the softening revenue trend.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Puffs on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Puffs.
BY REVENUE
Puffs sells 91% online and 9% offline. Online runs through 1 channel; offline through 4.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 2.3M ratings on 2 channels, Puffs averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 2.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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