GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ProFlex generated the majority of its revenue through Lowe's (63.5%), followed by Menards (26.0%) and Home Depot (10.1%) between January and May 2026. The brand maintained an average product price of $24.35 across all three home improvement retailers tracked during this period. Notably, ProFlex experienced a 12.3% average price increase in the most recent month, signaling a potential shift in pricing strategy. Despite this price growth, overall revenue declined by 6.2% over the tracked period, suggesting that higher prices may be impacting sales volume. The concentration of nearly two-thirds of revenue at Lowe's highlights a significant retailer dependency for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for ProFlex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for ProFlex.
BY REVENUE
ProFlex sells 47% online and 53% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 14% in Jan to 63% in May.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 61K ratings on 3 retailers, ProFlex averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$134.72
Price
$137K
Revenue
$148.51
Price
$78K
Revenue
$137.85
Price
$46K
Revenue