GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and Office Depot from January 1 to July 31, 2026, Prismacolor — a brand held by Newell Brands (NASDAQ: NWL) — carries an average product price of $27.19. Channel concentration is extreme, with Amazon accounting for 96.1% of year-to-date revenue against just 3.2% for Office Depot. Momentum has been strong over the May–July 2026 window, with revenue up 23.4% across the period and a further 7.1% gain in the most recent month. Pricing has climbed alongside volume, with the average selling price rising 12.9% over the same stretch to $29.16, despite a slight 2.5% month-over-month dip. Taken together, the figures point to a brand growing on both price and demand, though its near-total reliance on a single retail channel remains the key structural risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Prismacolor on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Prismacolor.
BY REVIEW COUNT
Across 1.47M ratings on 2 channels, Prismacolor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.47M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.97
Price
$24K
Revenue
$30.89
Price
$24K
Revenue
$16.25
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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