Prismacolor

Prismacolor Market Overview

According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon and Office Depot, Prismacolor — a brand held by Newell Brands (NASDAQ: NWL) — maintains a heavily concentrated channel mix. Amazon accounts for 96.2% of year-to-date revenue, while Office Depot contributes just 3.1%, leaving the brand's performance closely tied to a single retail destination. Revenue momentum has been positive, growing 19.7% over the June–August window, including an 11.4% month-over-month gain in the most recent period. That growth came alongside pricing compression, with the average selling price falling 13.1% over the same stretch to $25.94, below the $27.21 year-to-date average. The combination of rising revenue and softening prices suggests volume-driven expansion, likely supported by demand for lower-priced assortment sizes rather than premium large-count sets.