GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across acehardware.com, Lowe's, and Amazon from January 1 to July 31, 2026 shows Prime Guard, a proprietary brand of privately held Highline Warren LLC, holding a heavily concentrated retail footprint. Acehardware.com alone accounts for 69.6% of year-to-date revenue, with lowes.com contributing 22.2% and Amazon a comparatively modest 8.2%. Revenue momentum has been positive, rising 16.0% month over month in the most recent period and 10.8% overall across the May-to-July timeseries window. Pricing has moved in the opposite direction over the longer term, with the average product price settling at $6.77 and slipping 1.7% since the start of the tracked period. That said, the latest month saw average price climb 7.2% to $7.40, suggesting the brand may be testing a higher price ceiling as demand strengthens.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Prime Guard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Prime Guard.
BY REVENUE
Prime Guard sells 29% online and 71% offline. Online runs through 2 channels; offline through 2.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 3.93K ratings on 3 channels, Prime Guard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.93K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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