GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Prime Guard generated the majority of its revenue through acehardware.com, which accounted for a dominant 82.1% revenue share between January and May 2026, followed by lowes.com at 10.2% and Amazon at 7.8%. The brand's average product price stood at $5.70 across all tracked retailers during this period. Notably, Prime Guard's average price increased by 25.6% over the observed timeframe, suggesting a shift toward higher-priced product offerings or strategic pricing adjustments. However, the brand experienced a significant revenue decline of 48.7% over the same period, indicating potential challenges in maintaining sales volume. With such heavy concentration at Ace Hardware, Prime Guard's retail distribution strategy appears highly dependent on a single channel, which presents both a strength in partnership depth and a risk in market diversification.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Prime Guard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Prime Guard.
BY REVENUE
Prime Guard sells 15% online and 85% offline. Online runs through 2 channels; offline through 2. Online share has moved from 0% in Jan to 39% in May.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 3.15K ratings on 3 channels, Prime Guard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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