GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon and menards.com shows Plugfones, a privately held brand, averaging a product price of $36.18 over the period. Amazon accounts for 74.0% of year-to-date revenue, with menards.com contributing the remaining 25.9%, pointing to a heavily concentrated channel mix. Revenue softened over the May–July timeseries window, slipping 2.9% month over month and 14.1% overall across the three-month span. Average selling price also eased, falling 5.3% month over month to $35.80 and 1.7% across the tracked period. The combination of declining revenue and gradual price erosion suggests limited pricing leverage as the brand leans on a single dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Plugfones on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Plugfones.
BY REVENUE
Plugfones sells 74% online and 26% offline. Online runs through 1 channel; offline through 1.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 122K ratings on 2 channels, Plugfones averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 122K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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