GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Plasti Dip generated the majority of its revenue through Amazon, which accounted for 64.3% of total revenue share between January and May 2026, followed by Lowes at 18.8% and Ace Hardware at 14.9%. The brand's average product price stood at $18.63 across all tracked retailers during this period. Notably, Plasti Dip experienced strong momentum with overall revenue growing 32.4% over the tracked period, signaling increasing consumer demand. Average pricing also trended upward, rising 22.8% overall, suggesting a shift toward higher-value product offerings or strategic price adjustments. Home Depot represented just 2.1% of Plasti Dip's revenue share, indicating a significant opportunity for the brand to expand its presence on that platform.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 22% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Plasti Dip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Plasti Dip.
BY REVENUE
Plasti Dip sells 70% online and 30% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 67% in Jan to 75% in May.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 193K ratings on 4 retailers, Plasti Dip averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 193K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
