GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, homedepot.com and menards.com, Plano's sales remain heavily concentrated in a single channel. Amazon alone accounts for 82.4% of year-to-date revenue, leaving homedepot.com at 10.1% and menards.com at 7.1%. Momentum has been strong in the most recent tracked window, with revenue up 27.6% month over month and 19.3% overall since the start of the timeseries period in May. Pricing has firmed alongside that growth, as the average price climbed 6.5% to $30.03 in the latest month, above the $26.72 year-to-date average. The channel mix also shows a clear price divide, with Amazon's leading listings ranging from roughly $35 to $163 while top Menards items sit between about $4 and $15.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Plano on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Plano.
BY REVENUE
Plano sells 93% online and 7% offline. Online runs through 2 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 2.03M ratings on 3 channels, Plano averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.03M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$35.52
Price
$1.32M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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