GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Phifer generated revenue across three major home improvement retailers between January and May 2026, with Ace Hardware leading at 39.7% revenue share, followed by Lowe's at 34.9%, and Home Depot at 25.4%. The brand experienced strong momentum during this period, with overall revenue growing 34.5% over the tracked months. Phifer's average product price stood at $21.16, while average pricing rose 11.7% over the same timeframe, suggesting a shift toward higher-value product sales. The relatively balanced revenue distribution across all three retailers indicates that Phifer maintains a diversified retail presence rather than relying heavily on a single channel. This competitive positioning across key retail partners highlights the brand's broad market reach in the home improvement space.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Phifer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Phifer.
BY REVENUE
Phifer sells 32% online and 68% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 46% in Jan to 33% in May.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 330K ratings on 3 retailers, Phifer averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 330K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.99
Price
$175K
Revenue