GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 through July 31, 2026 across Amazon, homedepot.com and lowes.com, Frontline's sales base is heavily concentrated in a single channel. Amazon alone accounts for 94.0% of year-to-date revenue, leaving homedepot.com at 4.4% and lowes.com at just 1.4%. Pricing has been the brand's clearest upward trend, with the average product price reaching $51.38 and climbing 4.4% over the tracked period, including a 2.5% month-over-month gain to $51.07 in the most recent month. Revenue, by contrast, has softened, falling 6.1% across the period even as the latest month rebounded 3.7% versus the prior month. That combination — firmer prices alongside a modest revenue decline — suggests Frontline is trading volume for value while remaining highly exposed to shifts in Amazon demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Frontline on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Frontline.
BY REVIEW COUNT
Across 2.24M ratings on 2 channels, Frontline averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.24M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$340.75
Price
$18K
Revenue
$219.64
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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