GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, ODL generated 76.5% of its revenue through homedepot.com between January and May 2026, with lowes.com and Amazon accounting for 16.6% and 6.8% respectively across the three tracked retailers. The brand's average product price stood at $242.85 during this period, reflecting a modest 2.4% overall increase in average pricing. ODL experienced significant revenue momentum, with total revenue growing 45.4% over the tracked timeframe. Home Depot's dominance as ODL's primary retail channel underscores the brand's strong positioning within the home improvement segment. These insights highlight ODL's concentrated retail strategy and upward sales trajectory heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 46% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for ODL on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for ODL.
BY REVENUE
ODL sells 89% online and 11% offline. Online runs through 3 retailers; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 123K ratings on 3 retailers, ODL averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 123K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$479.09
Price
$402K
Revenue
$568.11
Price
$278K
Revenue
$335.59
Price
$186K
Revenue
$264.00
Price
$150K
Revenue
